About
I turn complex products into simple, intuitive, and scalable experiences.
I'm a Product Designer and UX/UI Engineer working at the intersection of product design, user experience, technology, and business. I'm drawn to products where the problem is complex, the users are diverse, and the solution needs more than a visually appealing interface.
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Years designing products
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Products shipped
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Companies, 2 continents
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Certifications
I enjoy understanding how a product works end-to-end — from the underlying problem and user needs to the final interface and overall experience. My interests sit in SaaS, AI-powered products, B2B platforms, enterprise software, and design tools.
I believe good design is not about adding more. It's about understanding what matters, removing unnecessary complexity, and creating experiences that feel natural to the people using them. I came to design through development — which is why I care less about how a screen looks and more about how the whole system behaves.
My design approach
I start with the problem, not the interface.
Before anything gets drawn, I try to answer a handful of questions. Only then do I move through research, information architecture, flows, wireframes, prototyping, visual design, design systems, and validation — closely with product and engineering.
Who is actually using the product?
What are they really trying to accomplish?
Where do they get stuck today?
What is creating unnecessary complexity?
What does the business genuinely need?
How can design make it easier, faster, more useful?
What I bring
More than screens — product judgment.
What I contribute to a team, beyond individual UI work.
Product thinking beyond screens
I think about the product end-to-end — users, business model, workflows, and constraints — not just the UI.
Strong UX & interaction design
Flows, states, and interactions designed for the expected path and the unexpected one.
Complex SaaS & enterprise workflows
Taking dense, multi-step enterprise workflows and making them feel simple.
AI & emerging technology
Designing AI-powered products where intelligence genuinely improves how people work.
Design systems & scalable UI
Component libraries, motion language, and patterns that stay consistent at scale.
Close collaboration with engineering
I design with feasibility in mind and work shoulder-to-shoulder with developers.
Design + technical understanding
A development background that makes me fluent in both craft and constraints.
Simplifying the complex
Finding what matters, removing the rest, and making the result feel obvious.
End-to-end product design
From the underlying problem to the shipped experience — and what happens after handoff.
Usability & real-world outcomes
The best design is the one people understand without thinking about the design.
Research & validation
User research and usability testing, so decisions rest on evidence rather than opinion.
Rapid prototyping
Clickable, code-assisted prototypes that make behaviour testable long before final design.
What I enjoy building
I especially like taking complex workflows and making them feel simple.
The journey
Cyncly
Senior UI/UX Engineer
Apr 2024 – Present
Bengaluru, India
Leading AI-driven UX for next-generation kitchen, bathroom, and interior-design SaaS used by some of the world's largest home-improvement and furniture retailers. Driving flagship AI features — Auto Design, Kitchen GPT, Inspire AI and Layout Intelligence — plus AI-to-3D workflows, conversational design interfaces, and scalable design systems.
ROKiT Group
Product & Design Lead
May 2021 – Mar 2024
Los Angeles, USA (Remote)
Shaped UX and product strategy across a diverse portfolio — OTT streaming, games, healthcare, crypto/NFT, messaging, and hardware brands. Partnered directly with executive leadership (VP, CEO, Chairman) and owned end-to-end delivery from concept to launch.
SNAPX Technologies LLP
Founder & Product Designer
Jan 2020 – Apr 2024
Patna, India
Delivered 40+ digital products for startups and enterprises across healthcare, education, NFT/blockchain, MSMEs, and finance — end-to-end UI/UX, full-stack development, branding, and design systems, taking products from concept to market with founders.
Innovatia Marketing & Technology Solutions
UI Designer
May 2019 – May 2021
New Delhi, India
Designed interfaces for e-commerce, fintech, CRM, and enterprise products from concept to delivery — where the craft foundations were set: UI discipline, and a habit of building interfaces, not just drawing them.
What drives me
“The best design is often the one people understand without ever thinking about the design itself.”
I don't consider myself someone who only designs screens. I enjoy understanding the product itself — its users, business model, technology, workflows, and long-term direction — so I can contribute to interaction models, design strategy, and overall experience, not just individual UI.
What I enjoy most is solving problems that don't have an obvious answer — seeing something that was confusing or difficult become clear and effortless. Being comfortable with technology helps me think about feasibility while designing, and communicate naturally with engineers.
Skills & tools
Design & Product
AI & Workflow
Front-End
Creative & Collaboration
Leadership & Strategy
Education
B.Tech, Information Technology
Lovely Professional University, Punjab
2019 – 2022
Diploma, Computer Science Engineering
Lovely Professional University, Punjab
2016 – 2019
Certifications
Beyond the work
Outside design and technology, I enjoy travelling, exploring new places, cooking, and experimenting with creative ideas. I'm naturally curious — and that curiosity is probably the biggest thing shaping the way I approach design.
Find me on LinkedIn
Let's keep in touch.
I post what I'm learning about AI product design, SaaS and design tools. Connect or follow — I'm always happy to talk product.
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