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Work13
Design exploration

ROKiT Animation All Stars

A landing experience for an animation talent contest — pitch your idea, vote for the best, and become the next superstar in animation.

The ROKiT Animation All Stars idea submission: “Share an idea for a cartoon, animation or video game” with topic and genre pickers.
ROKiT Animation All Stars — pitch an idea, and let the world vote.
Project
ROKiT Animation All Stars
Platforms
Web
Role
UI/UX design
Era
Earlier work
The problem

A creator contest has to feel aspirational and alive — big enough to be worth entering, clear enough to know how. The design had to sell the dream and make pitching and voting obvious.

Overview

Pitch, vote, become a star

Animation All Stars is a talent contest for creators — pitch an idea, let the community vote, and win the chance to produce it with a world-class team. I designed the full experience.

A dramatic hero sets the stakes, the submission flow makes pitching easy, and a voting showcase surfaces the contender ideas — aspirational, but never unclear.

The experience

Scroll across · hover to preview · click to view the full page →

In closing

What changed

  • A bold, cinematic experience for an animation talent contest.
  • A submission flow and voting showcase that make pitching and participating obvious.

What's still open

  • An earlier project — shown here as mockups of the design work.

What I learned

Aspirational doesn't mean vague: the most dramatic hero still has to make the next step unmistakable.

Next project

Ayuvya