Work21
Design exploration
ROKiT Launch
A brand site for ROKiT's spirits line — join the Launch family and explore the range. A bold marketing experience.
- Project
- ROKiT Launch
- Platforms
- Web
- Role
- UI/UX design
- Era
- Earlier work
The problem
A spirits brand lives on personality. The site had to feel bold and premium while still guiding people clearly to the range and the story.
Overview
A brand with attitude
ROKiT Launch is a brand site for a spirits line — join the family, explore the range, and learn the story. I designed a bold, confident marketing experience.
Big imagery, strong type, and a clear path to the products and the brand story.
The brand site
Scroll across · hover to preview · click to view the full page →
In closing
What changed
- A bold, image-led brand site for a spirits line.
What's still open
- An earlier project — shown here as mockups of the design work.
What I learned
Brand sites are about feeling first — but the feeling still has to lead somewhere.
Next project
ROKiT Ear