Wagr
A play-to-win mobile gaming app and its marketing site — play games, climb the leaderboard, win real rewards. An earlier end-to-end UI/UX project.
- Project
- Wagr
- Play-to-win gaming
- Scope
- App + marketing site
- Platforms
- Mobile & web
- Role
- UI/UX design
A gaming-and-rewards product has to feel exciting and trustworthy at once — thrilling enough to play, credible enough to believe the rewards are real. The design had to carry that energy through the whole app and the marketing site.
Play, compete, win
Wagr turns casual gaming into a play-to-win experience — compete, climb a leaderboard, and win real rewards. I designed the mobile app end to end and a high-energy marketing site to drive sign-ups.
The visual language is dark and vivid, the game and reward flows are front-and-centre, and the landing page leans on real player social proof to build trust.
The marketing site
The conversion-focused landing — hover to preview, click to view the full page.
The app
The mobile game and reward experience, in realistic phone mockups.
In closing
What changed
- A complete play-to-win gaming experience designed for mobile, plus a conversion-focused marketing site.
- A bold, energetic visual system carried across the app and the web.
What's still open
- An earlier project — shown here as mockups of the design work.
What I learned
Energy and trust aren't opposites: a rewards product has to feel exciting and credible at the same time, and that balance lives in the details.
Beyondr